Want more deals for less? Know your real CPL.
Discover exactly how much you’re paying for motivated seller leads — by channel — and how to pay less so you can close more deals and keep more profit.
Calculate Your Cost Per Lead
Enter your monthly spend and leads for each channel.
Investors who shift budget from PPC/Direct Mail to organic SEO routinely cut blended CPL by 40–70% over 6–12 months. Book a free call and we’ll show you the path.
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What is CPL?
Cost Per Lead is what you spend to generate one lead. For an investor, that lead is a motivated seller, a property owner looking for a cash offer, or anyone in your acquisition funnel. Spend $5,000 in a month, get 100 leads → CPL = $50.
How to calculate it
The formula is simple: CPL = Total Marketing Spend ÷ Total Leads Generated. Track it per channel (SEO, PPC, Direct Mail) so you know exactly which one is making you money — and which one is bleeding it.
Benchmarks for real estate investors
- SEO: $40–$120 per lead once the engine is running (and it keeps compounding).
- PPC: $150–$450 per lead in most competitive seller markets.
- Direct Mail: $200–$600 per lead, with full cost coming out of every campaign.
Want us to bring your CPL way down?
Book a free call. We’ll show you the path — using SEO — to dominate your market.