Motivated Seller Leads From Day One. While Your SEO Builds.
PPC is the fastest way to fill your pipeline today. SEO compounds over months — PPC produces calls the same week your campaigns go live. We run Google Ads built only for motivated seller lead gen: the right keywords, aggressive negative exclusions, conversion-tested landing pages, and call tracking tied to closed deals.
Most Investor Google Ads Campaigns Are Burning Budget on the Wrong Clicks.
Motivated seller keywords are expensive. Without the right match types, negatives, and landing pages, you're paying Google Ads prices for leads that will never close.
Wrong keywords, wrong intent
Most self-managed accounts bid on broad terms like 'home value' and 'sell my house' without intent qualifiers. You pay top-dollar Google Ads prices for tire-kickers who are not motivated to sell.
No negative keyword discipline
Without aggressive negatives, your ads show for realtor searches, FSBO, MLS, Zillow, and student renters. That's 30–40% of your budget gone before the first real seller clicks.
Sending paid traffic to a generic homepage
A homepage is not a PPC landing page. We build situation-specific landing pages (foreclosure, probate, as-is, divorce) that match the keyword exactly — so the seller stays and calls instead of bouncing.
Self-Managed PPC vs. Reibar PPC.
- Broad keywords with no intent qualifiers
- Thin or no negative keyword list
- Traffic sent to a generic homepage
- Reports CTR and impressions, not deals
- No call tracking back to keyword
- Same playbook for every client and vertical
- Tight motivated-seller match types only
- Aggressive negative keyword build + weekly refresh
- Dedicated landing pages per situation (foreclosure, probate, as-is)
- Reports cost per lead AND cost per closed deal
- Call tracking + CRM routing tied to keyword + campaign
- Built only for cash buyers and wholesalers — one investor per market
How We Run Your PPC Campaigns.
Market & Keyword Audit
We pull search volume, CPC, and competition for your city across all 6 seller segments. We map exactly which campaigns to launch first based on lead economics, not just volume.
Campaign Architecture
Up to 6 campaign types (general, foreclosure, probate, divorce, inherited, as-is). Single-keyword ad groups where it matters. Clean structure that makes optimization simple from day one.
Landing Pages + Tracking
Dedicated landing pages per situation. Form + click-to-call. Call tracking, conversion tracking, and CRM routing wired before any spend.
Negative Keyword Wall
Pre-loaded with 1,000+ investor-vertical negatives (realtor, MLS, FSBO, rent, Zillow, etc.). Refreshed weekly from your real search-term reports so wasted spend gets cut fast.
Weekly Optimization
Bid adjustments, match-type tightening, ad copy testing, and new negatives every week. As data accumulates we move toward conversion-based smart bidding for the cheapest qualified leads.
Cost-Per-Deal Reporting
Every month you see CPL, cost per qualified lead, and cost per closed deal — broken down by campaign, keyword, and situation. The signal you need to scale what's working.
Real Results From Real Investors.
“They've been nothing short of fantastic. We're averaging 4 deals a month, and basically, they're all coming from Reibar. 2–3 motivated seller calls a week.”
“Reibar has been fantastic at getting our site to show up when DFW homeowners want to sell fast. One of the best investments we've made for our business.”
“They've ranked us for a number of key terms. We've shifted a majority of our lead gen from PPC to organic — a great investment.”
Questions Investors Ask Before Getting Started.
Fill Your Pipeline This Month.
PPC is the fastest reliable channel for motivated seller leads. Check market availability and we'll model expected CPL, cost per deal, and recommended monthly spend for your city.